You have a new brand that you want to launch out in the world, but are you stuck and not sure how to make that happen? How do I bring it to the first page on Google? How do I get more traffic to my page?  

Search Engine Optimization (SEO) is a way of getting “free” or “organic” traffic to your website. That means traffic you do not have to pay for. There are many ways to do create this traffic. One way it can be done is by making sure that you have good keywords. Keywords are what people search for that are looking for your product or service. They help the search engine algorithm that scans/index’s your site, say that you are an appropriate link for this customer searching for this product.

 Another way to make sure that search engines are indexing your website properly is making sure the design of the site is not too difficult or complex. If your site is easily readable and in a good layout for the users of the website, then it will be easily accessible for the search engines also. Making sure the content of your website is valuable and helpful. Keeping your content up to date will also keep you relevant. SEO is a continuous process and not something you can think about one time and put on the shelf to collect dust.

Becoming active on social media on Facebook, Instagram, or Twitter. This will raise your brand awareness and how the algorithm’s work with your site. Make sure you are responding to your users and keeping your feed updated regularly will increase your organic appearance. Ignoring this aspect in today’s society can be a big mistake!

These are just some of the things that work together in SEO to make your site more visible. I look forward to learning more about this to share with other users!

So last time that I wrote I told you an overview of what I would like to be involved in as far as the marketing and advertising aspect of business. I really believe in marketing and that is why my minor is in marketing. If people know how to brand themselves consistently and get their message out to the public. They are likely to have an increased success in their business from marketing.

I was speaking to a gentleman at a conference recently and he wanted to know what our ROI (return on investment) was that we measure from our company being here at the conference. We have no tool to input and follow up for the company I work for. Our company will see their ROI when our census grows by the lives, we have touched within the community from the connections we have made. But I did understand where he was coming from. A lot of people want to see on paper what they are getting back from either attending a conference or spending money on a marketing campaign.

So, thinking more about this I would like to be able to show clients how their money is being put back into their business through marketing. This could be done through a CRM (Customer Relationship Management) program, which helps with streamlining relationships and increasing their profit. This would allow for the client to track and have hard evidence in front of them that continuously updates. I have talked to some people that work for businesses in our area and their marketers can’t do things that may be beneficial for the company because the owners don’t see the ROI on the money he is spending. He is not seeing it as an investment towards the company he only sees it as money going out.

Being involved in consulting for businesses is something that I am really interested in. Especially marketing consulting. Being able to have the tools and knowledge to go in and help a company that is in need to increase their profit to save their business. Helping someone that is just starting out to make solid decisions on how to expand their reach. Just talking about this gets my really fired up about the future! I can’t wait to help people make a difference in their business. I am currently investing in myself by going back to school that I know I will see a huge return in the future career!

I have worked in different departments while being a nurse and even managed people while working at an assisted living. But my favorite part of my job has been networking with other professionals. Some have even asked me for advice about how to present something or how to get more people to events. I have found much joy out of helping people plan their presentations, promote events, and offer advice.

I would like to work in marketing or the advertising side of the business to help companies increase their net-worth through these channels. I could do this through market research and other skills that I will learn while I am completing my degree. I would want to be involved in the strategic planning for these companies. This would allow me to see what people are looking for and help them out on a more professional level.

It would be a dream to own my own marketing consulting firm one day. But that will be way in the future. Right now I can’t wait to get out into the work force with my skills from school and learn even more on the job. Working on branding and advertising for a company would be something I am also interested in. I would not be opposed to working for a start up. Really taking something from the ground up and watching it grow would be amazing to me.

I guess for now I will continue to work as hard as I can and graduate. Take it one step at a time. I will continue to look for the best place to work when I graduate because I do want to move up in the industry that I am in or another. I know that I give my job 110% and will do that in my future career after college too!

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.